How it works

Most tools help you post more.
Amelia helps you post as yourself.

The Identity Engine is a five-step system that locks in your positioning before Amelia writes a single word. Here's exactly how it works.

One-time setup · ~10 minutes

Part 1 — Build your Identity Engine

You do this once. Amelia carries it into every session from then on.

1

Build your Profile Anchor

What you do

Tell Amelia who you are: your role, industry, audience, and the professional reputation you want to build on LinkedIn.

Why it matters

Without an anchor, AI generates content for anyone. With yours, every post is written for your specific audience and goals.

Example

"Senior product leader. Audience: other PMs and early-career builders. Goal: be known for product clarity and honest lessons from shipping."

2

Define your Content Pillars

What you do

Pick 3–5 topics you want to own on LinkedIn. These are the domains where you have earned perspective.

Why it matters

Pillars give your presence direction. Amelia scores every draft against your pillars — if it doesn't fit, she rewrites before you even see it.

Example

"Product strategy. Team dynamics. Writing and communication. The occasional honest failure story."

3

Train your Style Guide

What you do

Paste a few samples of your actual writing. Amelia analyzes them to extract your vocabulary, sentence rhythm, and tone.

Why it matters

This is where "sounds AI-generated" dies. When Amelia knows your quirks, your word choices, your pace — the drafts she produces feel like you on your best writing day.

Example

Paste a few old LinkedIn posts, a blog post, even a Slack message. Anything you wrote naturally.

Identity Engine is ready. Now the fun part.
Every time you post · ~5 minutes

Part 2 — From idea to LinkedIn post

Drop in something rough. Get back something polished. Approve it or adjust it. Done.

4

Drop in your idea

Paste meeting notes, a rough bullet list, a voice note transcript, or just a topic you want to write about. The messier, the better — Amelia is used to it.

5

Amelia drafts, scores, aligns

She generates a draft, then runs it through your Identity Engine. Is it aligned with your pillars? Does it match your voice? If not, she revises automatically before surfacing it to you.

6

You review and approve

You see a polished draft — not a prompt and a blank canvas. Edit it, tweak it, approve it. Nothing publishes without your explicit OK.

7

Publish to LinkedIn

One click. Amelia posts directly to your LinkedIn profile. Your published history builds up, and over time, Amelia learns what resonates most with your audience.

What happens over time

The more you use Amelia, the better she gets. She tracks which posts performed well and incorporates those patterns into future drafts. Your voice gets sharper. Your content gets more consistent. Your audience grows.

Month 1

Identity Engine calibrated. First posts live.

Month 3

Voice is locked in. Drafts need fewer edits.

Month 6+

Consistent presence. Compounding audience growth.

What you need to get started

A LinkedIn account to connect

3–5 topics you want to be known for

A few writing samples (even old posts)

10 minutes to set up. A year of consistent content.

Build your Identity Engine for free. No credit card. No fluff.