The story

I wanted to post on LinkedIn. I just couldn't justify the time.

I'm Mauricio. I lead product growth full-time and built Amelia Vibe for busy professionals who have things worth sharing on LinkedIn but no time to spend writing. These days my co-founder Jessica runs it.

Mauricio working at a laptop in a bright office

The ideas are never the problem

I spend my days running product growth at a SaaS company. I'm in meetings, reviewing experiments, talking to customers. I have insights and observations all day long. I know there's stuff worth sharing.

I stare at a blank page, know roughly what I want to say, and still burn an hour getting it right.

It isn't writer's block. Every single post is a production. And I can't justify that time every week when I have a full-time job and two young kids to raise.

I have ideas. I just need a faster way to post them.

So I built it

I was already using AI to draft posts. It helped, but I was running the same steps every week. Paste my notes, re-explain my audience, fix the tone, tweak the format. As a product person, that repetition is a signal: this should be a product.

Amelia is a thinking partner for LinkedIn. You chat with her like you'd talk to an expert editor. Explain your topic, paste your notes, upload a document, send a voice memo. She takes all of that and gives you a draft.

You review everything that goes out. The drafts are surprisingly good. Over time she learns what you want to be known for, and the posts she drafts, you're proud to publish. She can schedule and post for you too, always with your approval.

Then Jessica joined

Building comes naturally to Mauricio. Promoting does not. He built Amelia Vibe, shipped it, and went looking for someone to run it. He has a full-time job and two young kids, and he's happiest building.

That's where I come in. I'm Jessica, co-founder and CEO. I run Amelia Vibe now, with a team behind me.

I spent fifteen years helping consumer brands get noticed at retail. Now I'm doing the same for Amelia Vibe. Mauricio got it off the ground. My team and I are turning the product he built into a business and getting it in front of the people who need it.